13. Community Relations Objectives

Following completion of Chapter 13, students should be able to:

  1. Describe the difference between public relations, media relations, and political relations.
  2. Implement a Public Education Program (PEP).
  3. Develop a media guide for their utility.
  4. Practice being interviewed by having a colleague take the role of reporter.
  5. Write a list of actions they can take to improve communications with key political figures in the community.
  6. Deal effectively with customer inquiries and complaints.
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